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A recent comic tweet on Twitter was: “iPhone > Android > Land line > Typewriter > 2 cans with a string > Message in a bottle > Pigeon with a note taped to it > Blackberry”

It prompted a friend to say, “It’s sad, because Blackberry was the original leader in the industry. I had one of the original Blackberry text pagers, when all other pagers were just using numbers.”

It has actually been happening more often in recent years to companies that fail to innovate or maintain a cutting edge. In graphic arts and desktop publishing, it is QuarkXPress. It was once untouchable and the gold standard for graphic designers and publishers. Now, Adobe InDesign has surpassed QuarkXPress and taken the lead. I doubt Quark will ever reach more than a corner of its former market, if it continues to survive.

And, with a real sense of personal loss because of memories I have of using Kodak products over the years, I think of Kodak filing for bankruptcy this past week. Again, its longtime business has been overtaken by new technology.

I remember in 2002 there was a book, Love, Greg & Lauren, written by the husband whose wife was terribly burned at the WTC. He frequently mentioned how he was sitting at her hospital bedside writing long emails about her condition to family and friends on his Blackberry. (The compilation of all those emails was the basis of the book.) At the time, it was the first I had even heard of Blackberrys.

Now, in 2012, the Blackberry appears to be on the wane, even among businesses that have been the largest portion of its users.

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The Twitter Book, by Tim O’Reilly and Sarah Milstein, is a book about using Twitter and Twitter-related items that will be a fabulous resource to users at all levels.

Actually, this is less a review than my personal comments about the book. I was a Twitter user long before I read it. Then someone sent me the book.

As I looked it over, I realized it was packed with facts and details about Twitter that I never knew. As soon as I read the tips, I went to Twitter and put a few into practice!

There actually is not an official manual by Twitter about Twitter that I know of. Everyone starts out with the same lack of information as I did — unless they have knowledgeable friends. I found mine in this Twitter book.

The book is attractive, has short chapters and is easy reading; and yet, it is jam packed with references, resources, and how to information.

Having read it from cover to cover, I sent it to a friend. After a week, I was missing it! There are items in it that I needed to reread to refresh my memory. Some things I had no interest in at the time I read the book, only to realize that they would really come in handy at the present time.

So, I ordered the book. For myself this time. I can recommend this book to anyone who uses Twitter for personal or business reasons. http://shop.oreilly.com/product/9780596802820.do?sortby=bestSellers

The Twitter Book, 2nd Edition, is going to be released in November, and I plan to read that one, too! http://shop.oreilly.com/product/0636920022336.do

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